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If you want to get someone’s attention…

good 'ole fashioned snail mail

Even as I help people unlock and articulate what makes them unique, there’s a simple truth that goes beyond crafting the perfect brand.

It’s about showing you give a damn.

It’s even better when it’s unexpected.

Maybe it’s a gift where a gift would seem surprising.

Maybe it’s helping a client to take a risk where you know they’ll benefit.

Maybe it’s fantastic customer service where people have stopped thinking they’ll get it.

Maybe it’s a personal note to one person even though you serve many just like her.

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Today’s Harvest: Leeks

20 leeks

What to do with a surplus of leeks

More elegant and refined than an onion, leeks become silky and sweet when cooked. They’re the base of soups or risottos, partner to fish or potatoes. There is no shortage of recipes for leeks. But just in case you come into a surplus, as I just did in my garden, here are a few ways to use them in a hurry.

Dry leeks

Rehydrate them later for use in recipes. Here’s an oven method for drying leeks but you can also use a food dehydrator.

Freeze leeks

Clean and chop leeks. Pre-freeze them on a cookie sheet on a single layer (to prevent sticking together). Then put them in a freezer bag.

Make stock

With leek recipes, you generally use only the green and light green part. But don’t toss the dark green parts. They’re great for making stock. There are a million variations on vegetable stock. The easiest is to toss leeks, potato, carrots, celery and garlic (for starters) into a pot with water and salt. Simmer for 30 minutes. Strain and discard the vegetables.

Nip the bud

As if having too many leeks weren’t enough, you might also have let yours begin to flower (the Dr. Seuss-like tips shown above), as I have done. Like garlic tops (or garlic whistles), leek tops are delicious grilled or roasted. Chop them up and add to green, grain or bean salads. Toss into eggs or pasta. Or just eat them like an asparagus spear.

Let ’em bloom

Forget eating, leave some leeks in the garden and let them bloom. The long flower stems are just what the Dr. (Seuss) ordered for a wacky and wonderful look.

Spring Recipe: Asparagus Pesto

asparagus hazelnut mint pesto

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Why wait to make pesto when the basil is abundant. You can put to work those long-awaited bundles of asparagus. You can pesto just about anything using a basic recipe as a guide and substituting similar ingredients. Here in the Northwest, I like to substitute hazelnuts for pine nuts to give dishes a more local flavor. Mint makes this pesto even more bright and springy.

Asparagus Hazelnut Mint Pesto Recipe Read more

7 Ways to Reap the Benefits of Being Small

I can see the overwhelm on people’s faces as we talk about building their small business brand in ways they never thought they’d need to. I can understand. It takes a little discipline.

Your self-imposed plan to tweet once a day will slip. You’ll fail to write that weekly blog post. You’ll get the monthly newsletter out late. It happens.

You want to spend your time doing the work you’re meant to do. Read more

Something More

Pick me!”If all you have is the desire to get picked, that’s not sufficient.“
—SETH GODIN

Wandering the aisles at a craft show a while back, I was surprised that the same styles and motifs appeared over and over. Most likely, each artist thought of himself as different. But why didn’t anyone want to stand out, especially in a creative industry?

It is said that there are very few original ideas. But there’s plenty of room for a different kind of originality. Put two or more existing ideas together to form a new product or service. Put a new spin on an old idea. Use your voice. If you’re an independent business owner and you’re not putting your unique voice to work, you’re overlooking the one tool you have that no one else does. Read more

Brain Picking in a Connection Economy

More than ever before, businesses put a high value on connection and collaboration in order to thrive. And we expect information (including advice) to be largely free. This new way of interacting has allowed us to connect in ways that would have been difficult in years past, making it easier now to reach out and ask if you can pick someone’s brain.

I do it. We all do it. But it’s easy to forget that some people make their living problem solving and using strategic thinking. I’m flattered when someone asks to pick my brain because it means they desire my opinion. The key word here is desire. Desiring and valuing are two very different things. We value what we pay for. Giving away too much of your time affects not only you but the people you aim to help, not to mention the people who do end up paying for it.

It’s a challenge to draw the line, especially for do-gooders. Bernadette Jiwa puts it beautifully here why it’s important to value yourself enough to put your energy towards high-impact work. If the goal is to help people, you can’t very well do that if you don’t value your time and expertise. The little dribbles of advice here and there don’t add up to much…for anyone. Read more