Allegro Design logo, Portland, Oregon

Good grows here.

Brand Strategy, Design + Storycraft / Freshly crafted in Portland, Oregon

Change, delight, action, awareness, self-expression.

Most likely, you’re trying to create one or more of these outcomes with your product or service. You’re eager to engage the hearts and minds of the people who matter most to your prosperity.

Allegro Design is a strategic creative partner to guide you in this journey—to connect confusing dots, to discover overlooked opportunities, to make you shine. Good grows here. Say hello.

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PurposeCraft

Businesses can survive without ever touching on the core elements that help articulate their true vision and value. But we want to thrive, not just survive. Nail this part and the rest falls into place. Learn more ››

{ brand discovery | strategy | positioning | brand and website reviews }
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StoryCraft

The right words in the right combination have the power to carry your best story forward so others can carry it too. That’s how you make connections and change minds. Learn more ››

{ naming | taglines | high-level messaging }
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ImageCraft

Smart, beautiful visual design teams up with your message for a powerful result. We choose the right medium to carry the right message forward. Learn more ››

{ brand identity | visual systems | print & website design }

Latest from the Journal

Defaulting to Facebook for Your Brand?

Have you let your website languish, turning to Facebook instead as your de facto website? As an art and craft supporter and practicing artist myself, I often seek out artists and makers of all kinds. Perhaps I stumbled onto an image on Pinterest. I want to learn more about the artist, see what events they’re in and view new work.

More often than not, I find a website that hasn’t been updated in ages. I think the artist is no longer active until I discover a Facebook page with recent updates. Very often, there’s no website, only a Facebook page.

It’s easy to understand why people default to Facebook for their content. It’s easy to use, especially if you couple that with a website that is sorely out of date and/or difficult to update. I still come across people who have to pay someone to make updates, and often wait a long time to do so. That is a thing of the past. No one, least of all a small business, can afford to be hamstrung like that. The world moves too fast. (See this earlier post on developing a new website with today’s tools.)
Read more

The Third-Person Bio Problem

About pages are the most frequently visited page of a website. A good bio or About page can humanize you and your product or service. It’s where you can forge connections by blending your story, values and interests into a compelling narrative. Why then do so many one-person businesses talk about themselves in the… Read more

Should You/Can You Create Your Own Website?

It used to be that the only way to get a decent website was to hire a web design and development team. But times have changed and there are many more options for companies or individuals needing a website.

Occasionally someone asks me to create a simple website for free or low budget, which I can’t afford to do. Website builders such as Weebly and SquareSpace can meet not only their needs but even those of larger companies. Because these sites offer many pre-designed templates, the bulk of the production work is uploading the content, which is best left to the website owner who will most likely be maintaining the website as well.

Not everyone has the budget to hire a professional. These website builders are perfect if you don’t need custom solutions, such as special interactive features, custom databases or unique visual solutions, not to mention marketing strategy, search engine optimization expertise or professional written content. They are subscription based and hosted on the company’s server, not your computer.

A few benefits and features include: Read more