Even as I help people unlock and articulate what makes them unique, there’s a simple truth that goes beyond crafting the perfect brand.
It’s about showing you give a damn.
It’s even better when it’s unexpected.
Maybe it’s a gift where a gift would seem surprising.
Maybe it’s helping a client to take a risk where you know they’ll benefit.
Maybe it’s fantastic customer service where people have stopped thinking they’ll get it.
Maybe it’s a personal note to one person even though you serve many just like her.