Even as I help people unlock and articulate what makes them unique, there’s a simple truth that goes beyond crafting the perfect brand.

It’s about showing you give a damn.

It’s even better when it’s unexpected.

Maybe it’s a gift where a gift would seem surprising.

Maybe it’s helping a client to take a risk where you know they’ll benefit.

Maybe it’s fantastic customer service where people have stopped thinking they’ll get it.

Maybe it’s a personal note to one person even though you serve many just like her.

…………………

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