Is “on time and within budget” the first few lines of your marketing message?
If you had to remove those words, what would your story be?
Everyone worries about spending money, even those with deep pockets. And if someone hires you they hope you’ll finish on time. Both are universal concerns.
They’re also the least a customer can expect. A built-in feature. And when you’re not the cause of a ballooning budget or a blown schedule, your best offering is now shot.
Even if you’re serving the fast and cheap crowd, you still need to stand out among all the other businesses using the same line. Read more