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The Tree of So-So? Or the Forest of Effective.

A better path for your next communication problem

(Download the white paper for The Tree of So-So? Or the Forest of Effective.)

creative commons license / flickr user: Today is a good day

Few businesses these days can afford to throw dollars at any communications unless they see some value—value being the relationship between cost paid and results achieved. Nonprofits especially can’t afford to, with budgets and staff strained as they are. Why then do so many organizations approach projects in ways that hinder their ability to be as effective as they could be?

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Good, Fast, Cheap: Pick Two

(Download thisWhite paper: Good, Fast, Cheap as a PDF.)

Google the phrase “Good Fast Cheap Pick Two” and you get over 78 million search results. There are only 1.7 million for “Fountain of Youth.” Apparently people desire good, fast and cheap more than they do the secret to staying young. I see requests like this posted in online venues like LinkedIn. Is it the economy? Is there a growing sense of entitlement? Or is it more benign than that—businesses don’t realize that asking for good, fast and cheap will hinder their ability to be effective? Read more

Service With a Smile

“Hello beautiful,” the hostess at an airport restaurant said as I approached the hostess stand. I was aroused from my airport stupor at the unfamiliar phrase. I hadn’t even been in the airport that long. I was simply tired and hungry and had opted for a later flight (and a free round trip ticket voucher) and had time to sit and enjoy a meal.

Her simple, yet rare these days, hospitality gave me a jolt. Immediately, my shoulders loosened and I smiled.

“Can I have a…,” I started to say, before she cut me off.

“I’ve got you covered sweetheart. A table with an outlet next to it. I see you’re a woman who’s a smart professional,” she said with a big smile.

I didn’t have a visible laptop case and don’t normally carry a computer, except on this trip I had one. I hardly looked professional and didn’t feel particularly smart in that moment.

I sat near the hostess stand and listened to her greet everyone who entered the restaurant. The most sour-looking frowns morphed into smiles upon her greeting. Later I called her over and asked what was her secret. How did she get to be so positive? A year ago she was out of work and was flipping through the channels on her TV. Today, she as a job and feels blessed.

“I meet the most beautiful people in this place. All the people coming and going from interesting places. What is not to feel positive about? I love people. I love my job.”

What I forgot to do was tell her boss to give that woman a raise.