In the visual chaos of bookstores, my eye always settles on the logic and order of families of titles — collections, put out by a publisher, with a common visual system, a sort-of brand within a brand.
There’s a pleasing harmony to these single- or multi-author collections. And the viewer goes back and forth between the books’ unifying elements and their unique imagery. You’re able to pay more attention to the books’ art because of the common visual thread running across the individual titles.
