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Upgrade and rebrand.


TextExpander/Smile Software


Popular TextExpander app (Smile Software) was moving to a cloud-based, team sharing upgrade. This called for a brand update and stand-alone website. Exploring multiple logo directions, the team settled on a slanted letter “t” with an arrow to suggest speed. Because TextExpander is an app that allows you to create shortcuts for frequently typed text, it was appropriate that the logo was a letterform rather than a symbol. An outline of the arrow can be used as a graphic device. 

The long home page allows both potential customers and existing users to easily dig in to content they’re interested in, from customer stories to tutorials to login to snapshot of features. 


›› Logo design
›› Brand identity
›› Style guide
›› Website design
›› Business cards