What is StoryCraft?
Craft signifies something useful as well as beautiful. That’s what good writing is about. With a background in brand strategy, identity and marketing, I add value to every writing project because I understand how words and visuals reinforce one another.
Even as a visual designer, I recognize the power of the right words to tell the right story. To engage, educate, inspire, delight or encourage action. In an increasingly information-dense (and misinformation-dense) world, it’s more important than ever to create clear, authentic content to help the best businesses thrive. Here’s my story and a little about why I’m a good choice to help you thrive.
Who It’s For
Businesses and organizations that:
›› create a more positive future (sustainability, conservation)
›› encourage personal and professional well-being
›› nurture and promote arts, culture, design
What I Write
›› Brand messaging and positioning statements (internal and external)
›› Naming and taglines (company, products, programs and services)
›› Marketing collateral and website copy
›› Articles and white papers
›› Social media and newsletter content
›› From scratch or wordsmithing existing copy for clarity and impact
What I’ve Written
Brand and marketing messaging (PDF download).
Food Writing (PDF download).
White Papers (PDF download).
Fresh content awaits. Drop me a line and let’s tell a better story to the right people.