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It Takes a Real Voice to Give Customers a Voice

Elvis at the mic

Knowing how your customers feel about you benefits you just as much as it does them (assuming you actually make improvements to fit their needs).

You can use that feedback to improve services, promote the results you offer and sharpen your marketing message. But it can also build good will…or not.

The key is being and sounding authentic — actually caring whether someone had a good experience dealing with you.

Recently, I had just such an experience with Voicebox, a karaoke place with personal party rooms. The day after a group of us celebrated a friend’s birthday, I received an email saying I rocked (I like to think I did.) and thanked me for bringing my party there. They like to reward employees for a job well done and asked if I’d like to comment. For an added touch, they included our playlist.

On the other hand, there are companies — whose products I use and like — that send surveys I’m initially happy to fill out, only to feel several pages in that I’m working too hard. The surveys smack of statistic gathering, and worse, a veiled attempt to tell me how great they are given the bias of the questions.

That’s when I quit these surveys and leave feeling worse about the company than I did before.

Two requests for feedback. Two completely different ways of connecting.

Sounding and acting as if you really care is also a good way to share your brand voice through your values. For small companies who remain vexed about what a brand is and how to promote theirs, this is one such tool.

Rock on.

(Image: Kevin Dooley)

You’ve Got Something People Want

Chances are as a business owner — especially a service-oriented business — you have something to offer beyond your core service that people want, maybe even need. But you’re not giving or selling that information or wisdom.

Think about your typical day and all the actions you take, the opinions you have, the advice you give, the troubles you troubleshoot. We all have blinds spots when it comes to what comes naturally. We don’t realize there is value in that pool of deep knowledge or interest we’ve spent years cultivating. We don’t think that sharing or selling that advice or information is a possibility. You might be thinking, “It’s just how I do my job.” Or, “Who would want to know that?” Read more