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Should You/Can You Create Your Own Website?

It used to be that the only way to get a decent website was to hire a web design and development team. But times have changed and there are many more options for companies or individuals needing a website.

Occasionally someone asks me to create a simple website for free or low budget, which I can’t afford to do. Website builders such as Weebly and SquareSpace can meet not only their needs but even those of larger companies. Because these sites offer many pre-designed templates, the bulk of the production work is uploading the content, which is best left to the website owner who will most likely be maintaining the website as well.

Example of SquareSpace templates

Not everyone has the budget to hire a professional. These website builders are perfect if you don’t need custom solutions, such as special interactive features, custom databases or unique visual solutions, not to mention marketing strategy, search engine optimization expertise or professional written content. They are subscription based and hosted on the company’s server, not your computer.

A few benefits and features include: Read more

Do You Call Yourself an I or a We?

As an independent professional, you’re faced with whether to call yourself “I” or “we.” The alternative is to use only a company name and risk producing awkward copy for your website. Awkward, because when you don’t feel comfortable owning that you’re an “I,” but don’t want to claim you’re a “we,” you end up with passive language or other clunky constructions. Worse, you simply can’t express some ideas using only a company name in your verbiage.

I’ve gone back and forth on the issue. I’m coming down on the side of being an “I.” I really am an “I.” I don’t become a “we” because I extend my services by working with other professionals. Not in a true sense, unless this happens on every project, which it doesn’t. Some who all themselves “we” when they’re really an “I” might have a good rationalization. It makes me squeamish so I’ve always avoided “we,” and, well, have a hard time describing my services and client case studies with ease and clarity. Read more