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The Other Intelligent Design, or Rocks that Rock

I feel entitled, once in a while, to veer of the subject of the business of design and branding to cover one of my two loves—nature and food. Who knows how a rock or a shell or the pattern of seeds inside a cut piece of fruit will wend their way into that magazine layout or logo design? You just trust that what inspires you will work its magic at some point in the future.

Many designers I know are obsessed with rocks. The closest I’ve come to making sense of it is that rocks, with their smoothness, a wild streak of mineral deposit, surface pocked with teeny holes or perfectly oval shape, resemble the best intentionally designed objects, only they are accidents of the magic forces of nature.

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Once such place where the forces of nature collide is Ona Beach on the central Oregon coast. Basalt rocks, both teeny and gigantic, have been sculpting this patch of coast for eons, creating an other-worldly landscape. You have to be here at low tide to be rewarded.

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Creative Inspiration: Gifts from the sea

Where do you go for creative inspiration? For me, one place is the sea. It offers extraordinary details if you’re patient and curious enough to let them wash over you. The sea reminds me that the most beautiful forms are the most simple and direct. Too often, we complicate things by seeking out lofty solutions. Most of the time, the answer is sitting right there just waiting to be noticed.

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“The sea does not reward those who are too anxious,
too greedy, or too impatient. One should lie empty, open, choiceless as a beach—
waiting for a gift from the sea.
—Anne Morrow Lindbergh

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