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Take a first step. Figure out the rest later.

“Ship often. Ship lousy stuff, but ship. Ship constantly.” —Seth Godin


Diving in head first not only goes against conventional wisdom, but it goes beyond most people’s comfort zones.

We’re always told to plan, to be level headed, to be prudent, to be structured. The only problem is that our fear, doubt, procrastination, worry, perfectionism, definitions of success (add as necessary) trick us into staying put. But we believe that our delay is really prudence. Read more