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Blogging Your Brand

It’s widely regarded that blogging for your brand, while not a guarantee of success, is essential for reaching your crowd on a different level and in a different space. Think of a blog like a Victorian courtship versus the one-night stand of direct mail. Results might be slow in coming, but when they do, they’ll have substance and be longer lasting.

Blogging requires some discipline. And if you want a blog to be more than a dog-and-pony show, you have to be able to communicate what you’re an expert at, and understand what makes your audience tick. With that squared away, blogging can be a great vehicle for sharing your magic.

Despite how ubiquitous blogs are, many people are still vexed about their use and intimidated at the idea of blogging. Below are some tips on getting ideas, how to think of a blog and some best practices. Read more

Mushrooms + Ideas: The Quiet Thrill of the Hunt


Taking a break from brainstorming on a new project, I drive to the coast on an unusually warm, sunny October day. I should sit at my computer and meander down the various paths of discovery to solve this design problem. But this is a day to be seized, and one with a different path to meander.

Mushroom hunting, like idea hunting, requires a kind of intuitive search. You don’t know exactly where to look or what you’ll find when you get there, wherever there is. A little more certainty exists in the end result with mushrooms than with creative concepts. Or at least there should be, especially if you plan to eat what you find. Guide books help you identify the unique features of each type of mushroom. Even so, there can still be a shred of doubt, perhaps necessary for self-preservation, as you contemplate a meal using your wild forage. But even with ideas, there is the ah-ha moment, that sense that you’ve stumbled onto just the thing you didn’t know you were looking for. There’s a rightness, as if the solution were under your foot the whole time.

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