Home » effective

Tag: effective

The Tree of So-So? Or the Forest of Effective.

A better path for your next communication problem

(Download the white paper for The Tree of So-So? Or the Forest of Effective.)

creative commons license / flickr user: Today is a good day

Few businesses these days can afford to throw dollars at any communications unless they see some value—value being the relationship between cost paid and results achieved. Nonprofits especially can’t afford to, with budgets and staff strained as they are. Why then do so many organizations approach projects in ways that hinder their ability to be as effective as they could be?

Read more