…wrote Shakespeare in Hamlet. Only most of us aren’t brief.

You have pressing information, a delicious new product or a life-altering service that benefits the world! You believe in it, which is essential for success. It propels you and keeps you going even on the worst days.

The problem is, you don’t connect to your potential fans through belief alone. A mass of information sits between you and them—the ones who will really get you and like what you offer. Read more