Company naming is no easy task, unless, of course, it falls from the sky and lands at your feet.
Most often, it involves pouring over the company’s how, why, what, who, where. It involves word collecting, list making, searching, listening, vetting and playing.
Does it sound good? Will people like to say it? Not always possible but it doesn’t hurt to start with high standards. I created a brand identity for a climate initiative with a seven-word name. Try to say the name and you stop after the first few words, hoping the person knows what you’re referring to. The acronym is its own tongue twister. Did the committee that selected the name say it a few times aloud?
Is the name easy to remember?
Does it look good when written out?
Will it have longevity? Does it need to? Read more
”In the old world of work, we described specific career paths, such as doctor, lawyer, entrepreneur, or writer. In today’s world of work, due to either personal choice or circumstances outside your control, there is a great chance that you will change your work mode at least once in your career. More likely multiple times.“
That means cultivating the ability to adapt. But more than adapt, we can go a step further and find overlooked treasures in our personal and work history to weave a whole new narrative.
In Pamela Slim’s new book, Body of Work: Finding the Thread That Ties Your Story Together, you are likely to locate yourself on its thoughtful question-filled pages. Award-winning author, business coach and speaker, Pam has touched a nerve at at time when people are eager to use all of themselves in their work. Read more
Before finding solutions, there's identifying the problems. But how do you know what the problem is unless you ask the right questions? Why thoughtful inquiry is good for any business endeavor.
Have you ever received a followup call from a doctor asking how you were feeling? I haven’t.
But what if that happened?
What if you tweaked some part of your customer’s path that allowed you stand out from similar businesses? What if it delivered unexpected delight?
Who or what could you emulate that has already nailed one of those steps? And could that become part of your brand? Read more
If you use an e-mail service to send newsletters or blasts, how did you build your list? If the answer is that you invited people or they added themselves via a form on your website, three cheers for you! No coal in your Christmas stocking.
Email is still one of the most powerful ways to connect with customers or prospects short of having coffee together, even if automated (because you can personalize it with the recipient’s name). You’re not competing with a stream of cat photos in Facebook or random Twitter chatter. It’s a great way to further your brand and personality, and become a go-to person in your field.
But you don’t want people scratching their heads when your third e-blast of the week arrives in their in-box, wondering if they forgot they signed up for your list.
There are three types of emails from businesses: total spam, almost spam and not spam. If you invited people to your list or they signed up (knowing what they were getting), that’s not spam.
We all know what total spam is.
Almost spam is everything else, such as adding people to your list, even people you know, even good friends, who might very well have said, “Yes, sign me up Scottie!” if only you’d asked.
But they can delete emails, right? Trust and respect rule here. The burden shouldn’t be on the recipient. Your goal is to inform, inspire and delight. It’s a sign of respect to ask permission to add someone to a list, even a client. Read more