Understanding how much to spend on a logo means understanding what a logo does and doesn't do. Plus, 4 tips for deciding how to invest in a logo design.
There are those rare people who want to move projects forward. They see stagnation around certain issues and they fill the vacancy of action. (Thanks to a client—one who does take action—for sharing that phrase.) Read more
The other day, my yoga instructor said that every pose has five steps.
Five? Read more
Figuring out what job you're hiring that logo, website, company name, brochure to do.
You’re hiring a designer or marketing person and can’t wait for the process to unfold.
Most likely you have some uncertainty. You don’t know how to choose a consultant. You’ve never been through the process. You don’t know which questions to ask. You don’t speak the same language. You’re worried about money. You have a committee to please. You’ve got your other work to do.
Oof. Read more