There are those rare people who want to move projects forward. They see stagnation around certain issues and they fill the vacancy of action. (Thanks to a client—one who does take action—for sharing that phrase.) Read more
The other day, my yoga instructor said that every pose has five steps.
Five? Read more
Figuring out what job you're hiring that logo, website, company name, brochure to do.
You’re hiring a designer or marketing person and can’t wait for the process to unfold.
Most likely you have some uncertainty. You don’t know how to choose a consultant. You’ve never been through the process. You don’t know which questions to ask. You don’t speak the same language. You’re worried about money. You have a committee to please. You’ve got your other work to do.
Oof. Read more
In any project or effort, there is big vision, small details and everything in between. It all matters, but it’s the details that are most noticed by the end user.
Well, not so much noticed as felt. This is an important distinction.
What is felt is delight…or annoyance. Clarity…or confusion. Satisfaction…or stupidity.
It would be one thing if the customer intellectualized what didn’t work. But most often, they feel lazy, tired or stupid. In The Design of Everyday Things, author Donald Norman explains that people tend to blame themselves when something doesn’t work, even if the flaw is in the design.