Category: Business of Design

Permission To Be Demanding

You’re hiring a designer or marketing person and can’t wait for the process to unfold.

Or…maybe not.

Most likely you have some uncertainty. You don’t know how to choose a consultant. You’ve never been through the process. You don’t know which questions to ask. You don’t speak the same language. You’re worried about money. You have a committee to please. You’ve got your other work to do.

Oof. Read more

Is your committee-run project like oatmeal?

Oatmeal, while healthy, is also an off-white blob composed of distinct particles loosely hanging together by a gelatinous substance.

Sounds wonderful, right?

Now picture a real meal, a dinner plate with a juicy seared steak surrounded by roasted potatoes, sautéed greens and wild mushroom compote.

They’re all in it together but the steak is the meal’s leader. The steak wouldn’t be as effective without its supporting cast. A one-person-led project can work, but it can also lack the pizzazz and ideas that a group of people bring to the table, each with their own perspective and expertise. (Assuming the team was  selected to create a balanced and broad understanding of the subject at hand.)

But the problem with teams is that many are unfocused and lack a real decisionmaker — someone who can keep the project alive with decisiveness.

How does indecision kill your efforts? Read more