Category: Brand Strategy

Defaulting to Facebook for Your Brand?

Have you let your website languish, turning to Facebook instead as your de facto website? As an art and craft supporter and practicing artist myself, I often seek out artists and makers of all kinds. Perhaps I stumbled onto an image on Pinterest. I want to learn more about the artist, see what events they’re in and view new work.

More often than not, I find a website that hasn’t been updated in ages. I think the artist is no longer active until I discover a Facebook page with recent updates. Very often, there’s no website, only a Facebook page.

It’s easy to understand why people default to Facebook for their content. It’s easy to use, especially if you couple that with a website that is sorely out of date and/or difficult to update. I still come across people who have to pay someone to make updates, and often wait a long time to do so. That is a thing of the past. No one, least of all a small business, can afford to be hamstrung like that. The world moves too fast. (See this earlier post on developing a new website with today’s tools.)
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