The Other Intelligent Design, or Rocks that Rock

I feel entitled, once in a while, to veer of the subject of the business of design and branding to cover one of my two loves—nature and food. Who knows how a rock or a shell or the pattern of seeds inside a cut piece of fruit will wend their way into that magazine layout or logo design? You just trust that what inspires you will work its magic at some point in the future.

Many designers I know are obsessed with rocks. The closest I’ve come to making sense of it is that rocks, with their smoothness, a wild streak of mineral deposit, surface pocked with teeny holes or perfectly oval shape, resemble the best intentionally designed objects, only they are accidents of the magic forces of nature.

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Once such place where the forces of nature collide is Ona Beach on the central Oregon coast. Basalt rocks, both teeny and gigantic, have been sculpting this patch of coast for eons, creating an other-worldly landscape. You have to be here at low tide to be rewarded.

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