As I look at my stack of current to-be-finished books, I consider the recent proclamation of the death of the book, so called by some bloggers and news outlets. This isn’t really what was declared. But Seth Godin, marketing guru, announced that he would no longer publish (e-books included) the traditional way. He didn’t announce the death of reading. Though some might interpret it that way. Consider this exchange in the comments section from a blog post yesterday that elicited 2500 tweets.
Charity FootballClub: I’m SO OVER reading…it’s why i stick with twitter cos it’s quick , short and sharp. Linchpin the hard copy book is the last I bought and it’s taken a while but I’m getting to the end! as for eBooks! nah…click , close file …game over!
A friend emailed with a problem. Her gardening club loved her tales of digging in the dirt and her near-obsessive, homesteader-like canning and preserving activities that they asked her to write an article for their newsletter.
Then panic set in, so she asked me how write an article, which is funny for two reasons. One, that she asked me; I feel like I fumble through this. And two, her emails are already full of article-ready descriptions of her fruits and her labor, like this one:
I’ve been hanging out my bathroom window picking fresh figs. I’ve got a jar of figs in vodka. Will be doing another in bourbon later. Fig jam and chutney are on the list for this weekend. I guess there are worse problems to have.
July’s produce log has proved a little challenging to get finished. I could blame it on the fact that I’m too busy eating but that wouldn’t be entirely true. Though I confess to stuffing my face with berries as you can see by my bucket ‘o blues. When people think of Oregon’s adventure sports, they think of kiteboarding in Hood River. But it’s not until you’ve been elbow deep in marionberry vines that you’ve truly experienced extreme sport. This is not an activity for wimps. This is full-metal jacket sport. But boy, is it worth it. The floral, bubble-gummy marionberry, a type of blackberry, is indeed one of the great wonders of the northwest.
If this is your first visit, you’re seeing a month-by-month log of fresh produce, with a tally to see how my local versus non-local dollars compare. See April Produce Log for an introduction to the project. Here are May and June. You can download each one as a PDF. Here is July. Each month includes recipe ideas, links and PDFs to download.
This week ends National Farmers Market Week. Even with access to one of the consistently rated-top farmers markets in the country—Portland Farmers Market— I’m still surprised there is such a week. In spite of the gloomy picture of the health of the average American and the crushing power of the industrial food complex, we have something to celebrate. There are now about 6100 markets across the country, a 16 percent increase over last year. Go here to find a farmers market near you.
Following is a tribute to the impact of farmer’s markets, with a focus on the Portland Farmer’s Market and highlighting one of their sustainability efforts. Their clearly defined mission and success at executing goals is an inspiration for any business or nonprofit.