Change, delight, action, awareness, self-expression.

Most likely, you’re trying to create one or more of these outcomes with your product or service. You’re eager to engage the hearts and minds of the people who matter most to your prosperity.

Allegro Design is a strategic creative partner to guide you in this journey—to connect confusing dots, to discover overlooked opportunities, to make you shine. Good grows here. Say hello.

PurposeCraft

Businesses can survive without ever touching on the core elements that help articulate their true vision and value. But we want to thrive, not just survive. Nail this part and the rest falls into place. Learn more ››

{ brand discovery | strategy | positioning | brand and website reviews }

StoryCraft

The right words in the right combination have the power to carry your best story forward so others can carry it too. That’s how you make connections and change minds. Learn more ››

{ naming | taglines | high-level messaging }

ImageCraft

Smart, beautiful visual design teams up with your message for a powerful result. We choose the right medium to carry the right message forward. Learn more ››

{ brand identity | visual systems | print & website design }

Latest from the Journal

Can I Use a Photo I Found Online?

When in doubt, no.

You wouldn’t pull a photo off National Geographic’s Website to promote your own business. But what about an image you find on Flickr, Instagram or Pinterest? The answer is still no…with some exceptions. And yet it’s easy to assume that freely shared images online are yours for the taking.

If you are using images pulled from the Internet without attribution or permission, there are two good reasons to stop the practice.

Violating a creator’s rights, no matter who they are, is bad business. Flipping that around, providing an attribution and possibly a link (source, creator’s name, image title) demonstrates your generosity and respect for a creator’s work. And you’ll help educate others on proper image use.

You don’t want to damage your reputation if the author of the image stumbles upon your Instagram feed. They might simply ask you to remove the image, or worse.

Read more

Defaulting to Facebook for Your Brand?

Have you let your website languish, turning to Facebook instead as your de facto website? As an art and craft supporter and practicing artist myself, I often seek out artists and makers of all kinds. Perhaps I stumbled onto an image on Pinterest. I want to learn more about the artist, see what events they participate in and view new work.

More often than not, I find a website that hasn’t been updated in ages making me believe the artist is no longer active until I discover a Facebook page with recent updates. Very often, there’s no website, only a Facebook page.

It’s easy to understand why people default to Facebook for their content. It’s easy to use, especially if you couple that with a website that is sorely out of date and/or difficult to update. I still come across people who have to pay someone to make updates, and often wait a long time to do so. That is a thing of the past. No one, least of all a small business, can afford to be hamstrung like that. The world moves too fast. (See this earlier post on developing a new website with today’s tools.)
Read more

The Third-Person Bio Problem

About pages are the most frequently visited page of a website. A good bio or about page can humanize you and your product or service. It’s where you can forge connections by blending your story, values and interests into a compelling narrative. Why then do so many one-person businesses talk about themselves in the… Read more