Have you let your website languish, turning to Facebook instead as your de facto website? As an art and craft supporter and practicing artist myself, I often seek out artists and makers of all kinds. Perhaps I stumbled onto an image on Pinterest. I want to learn more about the artist, see what events they’re in and view new work.
More often than not, I find a website that hasn’t been updated in ages. I think the artist is no longer active until I discover a Facebook page with recent updates. Very often, there’s no website, only a Facebook page.
It’s easy to understand why people default to Facebook for their content. It’s easy to use, especially if you couple that with a website that is sorely out of date and/or difficult to update. I still come across people who have to pay someone to make updates, and often wait a long time to do so. That is a thing of the past. No one, least of all a small business, can afford to be hamstrung like that. The world moves too fast. (See this earlier post on developing a new website with today’s tools.)
About pages are the most frequently visited page of a website. A good bio or About page can humanize you and your product or service. It’s where you can forge connections by blending your story, values and interests into a compelling narrative. Why then do so many one-person businesses talk about themselves in the…Read more
It used to be that the only way to get a decent website was to hire a web design and development team. But times have changed and there are many more options for companies or individuals needing a website.
Occasionally someone asks me to create a simple website for free or low budget, which I can’t afford to do. Website builders such as Weebly and SquareSpace can meet not only their needs but even those of larger companies. Because these sites offer many pre-designed templates, the bulk of the production work is uploading the content, which is best left to the website owner who will most likely be maintaining the website as well.
Not everyone has the budget to hire a professional. These website builders are perfect if you don’t need custom solutions, such as special interactive features, custom databases or unique visual solutions, not to mention marketing strategy, search engine optimization expertise or professional written content. They are subscription based and hosted on the company’s server, not your computer.
A few benefits and features include:Read more